Trubble

Biography & Overview

Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods, and luxury goods. Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa. Ruehl was the only brand in the Abercrombie portfolio that sold clothing in the color black.
The first Ruehl No.925 stores opened on September 24, 2004 at Westfield Garden State Plaza in Paramus, New Jersey, Woodfield Mall in Schaumburg, Illinois, and at International Plaza and Bay Street in Tampa, Florida.
Similar to Abercrombie & Fitch's moose logo and Hollister Co.'s seagull, Ruehl featured a French bulldog named "Trubble" embroidered on its clothing and accessories.
On June 17, 2009, Abercrombie & Fitch announced it would cease operations of the Ruehl brand.